🎯 Brand measurement for agencies
Brand Studies Your Clients Can Actually Afford
Traditional brand lift studies cost $40-50K. Halliard delivers the same insights for $5-10K — fast turnaround, actionable results.
Brand is the hardest line item to defend
CFOs cut what they can’t measure. Without brand studies, your clients’ brand budgets are always first on the chopping block.
No One Measures Brand
Everyone measures performance. Almost no one measures brand. But brand is what makes performance work — and your clients are starting to notice.
Traditional Studies Are Too Expensive
$40-50K for a single brand lift study means only your biggest clients get measured. Halliard makes it accessible for every client.
Agencies Can't Sell What They Can't Measure
Brand investment is the hardest line item to defend. Give your clients aided/unaided awareness, consideration, and preference data — and watch retention improve.
Brand measurement that drives action
Not just a report that sits on a shelf. Brand studies that tell you what to do next.
Fast, Affordable Brand Measurement
Survey-based brand studies measuring aided/unaided awareness, consideration, preference, and competitive positioning. Results in weeks, not months.
- Aided & unaided brand awareness
- Consideration & preference tracking
- Competitive positioning analysis
- Results in 3-4 weeks
Actionable Insights
Allen & Allen brand study revealed a critical female consideration gap — immediately actionable. Don't just measure the brand, learn what to fix.
- Demographic breakdowns that reveal gaps
- Creative strategy recommendations
- Pre/post campaign measurement
- Presentation-ready reporting
Case Study
Allen & Allen
76%
Aided awareness
Gap
Female consideration identified
Acted
Creative strategy adjusted immediately
The brand study revealed strong overall awareness but a critical gap in female consideration. The client immediately adjusted their creative strategy based on the findings — turning measurement into action in days, not months.
“Halliard gave our planners a better way to build media plans and our clients a clearer picture of what their spend is doing. That’s been really valuable for us.”
Lisa Matulis
Group Client Lead, Lewis Media Partners
Simple, transparent pricing
From
$5,000
per study
- Survey design & methodology
- Panel fielding & data collection
- Full analysis & insights
- Presentation-ready reporting
- Demographic & competitive breakdowns