đź“Š Causal Marketing Mix Modeling
Marketing Mix Modeling at 1/10th the Cost
Not correlation - causation. Traditional MMM costs $50-250K and takes 3-6 months. Halliard delivers causal MMM for $25K, model in hand in 3-4 weeks - built for independent agencies, not just Fortune 500s.
Is your marketing ready
for MMM?
Take the 2-minute quiz. Get a personalized readiness score, benchmark against 800+ advertisers, and see the top 3 things to unlock before your first MMM.
- 10 questions, all multiple-choice
- Score + peer benchmark in under 2 minutes
- No email required to see your score
Already know you're ready? Skip the quiz and book a call
$25K
Flat Pricing
no enterprise contract, no gotchas
$200K+
Misallocated Spend Found
reallocated to channels that work
3-4 wks
Model Turnaround
not 3-6 months
Trusted by teams planning real media budgets
You can’t optimize what you can’t measure
Most agencies rely on platform metrics that double-count conversions. Causal MMM cuts through the noise - but until now, it was only for the biggest spenders.
Platform Metrics Lie
Meta reported 2,000 conversions. Our causal MMM showed zero business impact. One agency reallocated $200K to channels that actually moved the needle.
Too Expensive for Most Clients
Only 2 out of 200+ agencies use MMM. Traditional providers charge $50-250K and hide pricing behind "get a demo." Your mid-market clients deserve real measurement too.
Gut Feel Planning
Without causal measurement, you're guessing which channels work. Response curves show you exactly where diminishing returns kick in - and where your next dollar has the most impact.
Real Results
We found channels with zero measurable impact - and cut them.
For one client, our causal model revealed that three channels - niche display, programmatic trade desk, and specialty publications - were generating zero incremental conversions. That spend was reallocated to channels with proven causal impact, saving six figures annually.
Causal MMM that connects to your workflow
Response curves, attribution dashboards, and planning tools - all in one platform. No more exporting CSVs between systems.
Channel Response Curves
See the diminishing returns curve for every channel. Know exactly where to increase spend and where to stop.
Measurement Dashboard
Connect Snowflake, BigQuery, or Domo. See platform metrics vs. MMM-attributed revenue side by side.
Connected to Your Plan
Your MMM results feed directly into the planning tool. Response curves appear alongside your media flowchart.
How it works
Share your data
Media spend by channel plus business outcomes (sales, leads, web traffic). No new tracking or pixels required - just the data you already have.
We build your causal model
Our Bayesian model isolates the true causal contribution of every channel, controlling for seasonality, trends, and confounders. Delivered in 3-4 weeks.
You get actionable results
Channel response curves, spend reallocation recommendations, and a clear picture of what's actually driving your business - not what platforms claim.
“Halliard gave our planners a better way to build media plans and our clients a clearer picture of what their spend is doing. That’s been really valuable for us.”
Lisa Matulis
Group Client Lead, Lewis Media Partners
Simple, transparent pricing
No “request a demo” gatekeeping. No six-month contracts to see a number.
$25,000
per model
- Full causal model build & calibration
- Channel response curves
- Spend reallocation recommendations
- Integration with Halliard planning tool
- Delivered in 3-4 weeks
- Reruns available at reduced cost
Your clients spend millions on media.
Show them what it's actually doing.
2 minutes · 10 questions · Get your personalized score